One of the main goals of CorneliusCamp.com is to allow real estate agents to connect with each other, network, and learn from other people’s success stories. In today’s interview, I am excited to be interviewing Wendy Lee.
Interview With Wendy Lee
1.Please tell us about yourself and how you got into real estate as a career?
I went into real estate as a career since I was in sales/customer service as long as I got into the workforce in my teenage years. After 3 layoffs in 5 years, I decided to become a realtor. I decided that I was not going to work hard for anyone but myself and my clients. Self-employment was the only way for me. No more working for a company, unless I was the president/founder of MY OWN COMPANY…..
As a result, my boyfriend and I, decided to go into business together to buy, fix, and flip homes. The start of a new chapter in real estate……
2. What do you like the most about your brokerage?
EXIT Realty is one of the most technically advanced real estate brokerage. My managing broker is one of the most competitive and passionate brokers I have come across. He is truly vested in wanting to see you grow because he grows and succeeds when his agents grow and are successful. EXIT’s business model is a great opportunity to allow you to build ownership in a company, and allows you to build residual income outside of your own commissions you make. I use my residual commission to help support my community. Help those who are in need. You can build success and wealth, by helping others.
3. How do you use social media to leverage your business?
I use social media as a platform to educate my community and perspective clients. Information is real power, and that information can really help to create real wealth in life.
Additional, social media is one of the best tools to help you build relationships with perspective clients, business partners in between face to face meetings.
4. What is your greatest avenue for lead generation?
My best way to create more business is to serve my clients by taking care of their needs the best I can. A completely satisfied customer is a loyal customer and can be your biggest fan. Many of my clients become a friend, so not only are they clients, but they are my cherished client-friends for life. I have been very successful in getting a consistent and constant stream of referral business.
Another great lead generation resource is my service to my clients….. as a result, my service partners (inspectors, lenders, attorney) see my passion and compassion I have for my clients, and they have faith that I will service the clients they refer to me without any worry. They know that I will take care of our mutual clients. I have many of my service partners that refer me business. It is a real true compliment when they are willing to refer me their friends, family, and colleagues especially when they know so many more realtors that can help their loved ones.
5. What tips can you recommend for buyers and sellers?
Listen to your realtor. They really do have your best interest at heart. They have nothing to gain by misleading you down the wrong path. Stop listening to those friends/family members who are not trained professionals. One real estate transaction under their belt does not make them a real estate expert.
6. How much is a good percentage to use on advertising?
Re-investing 15-20% of your net income to further build relationships with your clients, a small part of that budget can be allocated to advertise for new clients.
Take the time to get to know your clients outside of the transaction……it will take you a lot farther than having to make new relationships. Why not work with those relationships with those clients who already know, like and trust you.
7. Can you give us three tools, services, or apps that are pivotal to your business?
3 main tools I use to drive more business is my smartphone to call clients; build relationships.
my heart, show clients no matter how big or small the deal that I do care about them and their welfare before, during and after the transaction.
Dotloop for digital transmission of client paperwork (ie offers and listing paperwork). A Great time saver.
Facebook. Best social tool to build relationships.
8. Who is someone that you consider a mentor in real estate and why?
My managing broker Nick Libert, is truly a leader that truly challenges his agents to be the best they can be. He is always giving us homework to stay on top of our business. He emphasizes on the importance of time blocking, putting a business plan together, and a strategy to achieve those goals (personal and professional goals).
9. What advice would you give to someone that is just getting started in real estate?
Make sure you are willing to work under a veteran agent and allow yourself to be mentored by an esteemed professional in the industry. Be open -minded to learn, but be able to incorporate your own style along some of your mentor’s best business practices.
10. What is next for you? What can we expect in 2018?
I am incorporating more structure into my business.
I am building a team of agents.
Hiring an administrative assistant/marketing coordinator
With more systems implemented, I am working on doubling my revenue. I am partnering with a few key parties that can lead to a significant increase in revenue
11. How can readers of my blog get in touch with you? For example, blog, social media handles, email, etc.