One of the main goals of CorneliusCamp.com is to allow real estate agents to connect with each other, network, and learn from other people’s success stories. In today’s interview, I am excited to be interviewing Kevin J. Rocio.
Interview With Kevin “K-Roc” Rocio
1. Please tell us about yourself and how you got into real estate as a career?
I was one of the Top Mortgage Broker in Chicago from 1992 – 2008. During that time, I worked with a lot of awesome Residential Brokers. When I decided that I wanted to stay involved in Real Estate, I didn’t feel that I had much value to add to the residential side, but saw a gap in the market place between the residential and commercial real estate markets and set out to bridge that gap.
2. What do you like the most about your brokerage?
Prior to joining the @properties family, I would ALWAYS refer new agents to the firm and still do to this day. There simply is no better platform that can take a new ‘full-time’ agent from $0 – $100k/annually!
3. How do you use social media to leverage your business?
ROC Realty Group is more of a brand than anything else and in this digital age, using social media in order to bring awareness is dire to success.
4. What is your greatest avenue for lead generation?
Residential Real Estate Brokers, both internally from @ and externally from other companies. When residential agents ask their client’s, “Do you have any commercial real estate needs?” and their answer is “yes” ROC Realty is there to help!
In converse, my team always ask our clients “Do you have any residential real estate needs,” and promptly refer them to residential brokers that send us leads.
There is a referral fee when the transaction closes successfully.
It’s a symbiotic relationship of sorts.
5. What tips can you recommend for buyers and sellers?
Buyer’s please have your finances and legal team selected prior to looking for properties! That way, once you’ve found the right property, you can act quickly and position yourself as a stronger buyer than the person who submits a higher offer and has not yet spoken to a lender!
Sellers, make sure you have spoken with your existing lender & attorney about your next move prior to putting your property on the market. Then, be sure to communicate this information to your Real Estate Broker.
6. How much is a good percentage to use on advertising?
$0. Let me repeat $0. You should create a marketing campaign that evolves as your business does. I allocate 10% of my gross earnings to my Annual Marketing Campaign.
7. Can you give us three tools, services, or apps that are pivotal to your business?
I won’t bore you with the commercial tools but Point Drive, Drop Box, DocuSign, Magisto & Slydial are awesome tools and apps that I used daily.
8. Who is someone that you consider a mentor in real estate and why?
I don’t have a mentor per se but the three people I admire the most in this industry are Thad Wong, Deena Zimmerman & Matt Laricy.
9. What advice would you give to someone that is just getting started in real estate?
If you are brand new to the industry or have no real-world business experience, it is critical to your success to join an established team. The team platform will allow you to learn invaluable lessons and put you on the fast-track to growing a successful business.
If you do decide to go it alone, project out five years and visualize what your business will look like, create a business plan that breaks it down to daily task and keep yourself educated. Ninja Installation Training will be the greatest investment you will make in your business. (no, I’m not a paid spokesman, just a student)
10. What is next for you? What can we expect in 2018?
God willing, you will see me on the training circuit for Agents while growing the ROC Realty Group Team.
11. How can readers of my blog get in touch with you? For example, blog, social media handles, email, etc.
LinkedIn: Kevin Rocio Email: firstname.lastname@example.org
Thank you Kevin for taking the time to do this interview. Make sure to connect with Kevin and leave a comment below.